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Image Forge an ongoing case study of marketing and design, beginning in 2018 has been an instrument to the study of graphic design, branding identity, marketing, and advertising.
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The IMAGE FORGE word mark features the tightly locked Bernina Sans creating a stable and solid block in which media is crafted.
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The tag line "crafted creative media." is a statement of confidence, the precision of the typographic treatment reinforces the idea craftsmanship. The tag can be used on its own or as a part of a lock-up with the wordmark or other visual assets.
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Building an awareness campaign focused on small businesses, agencies, and business to business.
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After looking at the audience segmentation and considering the pain "a noisy media" environment and the gains "we want to be seen" I landed on the idea of "Cut Through the Noise and be Seen." The social media and print advertisement campaign features a series of overly saturated, glitched out, and full static noise pieces that represent the competitive media environment that business face while trying reach their audience. The IMAGE FORGE contrasts the “noise” with clear clean white space and strong typographic messages that are short, concise and to the point.
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Process: I used a DSLR camera to photograph a computer monitor displaying video advertisements. The photographed images leave traces of the video experience in the form of lines and an internal glow. These stills were then processed and combined with an additional glitchy elements in Photoshop to push the volume up on the overwhelming noise of the composited image.
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Round two, refinement
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